Hydrogen Has Narrative Density. Electrification Has Deployment Density.
Media and PR make hydrogen look far more prevalent and commercially mature than the physical economy says it is.
Read moreDetailsClimate futurist Michael Barnard—director, Trace Intercept and TFIE Strategy—spends his time projecting decarbonization scenarios for the next 40-80 years, assisting executives, boards and investors to pick wisely today. Whether it's refueling aviation, grid storage, vehicle-to-grid, or hydrogen demand, his work is based on fundamentals of physics, economics and human nature, and informed by the decarbonization requirements and innovations of multiple domains. Michael publishes regularly in multiple outlets on innovation, business, technology and policy.
Media and PR make hydrogen look far more prevalent and commercially mature than the physical economy says it is.
Read moreDetailsEurope needs productivity—and cheap, abundant electricity can help deliver it, writes Michael Barnard, editor of The Future is Electric.
Read moreDetailsThe story of electric vehicle adoption is not a straight line, but a set of curves shaped by markets, policies, and feedback loops, writes Michael Barnard in a guest post summarizing what EV penetration looks like in key markets like Europe, China, India, and beyond.
Read moreDetailsThe shale oil and gas industry in the United States is facing an entirely predictable consequence of its own making. Across major shale-producing basins, particularly East Texas and the Permian Basin, excessive wastewater injection practices have created areas with extreme overpressure, driving up the cost of new drilling operations and...
Read moreDetailsBattery-hybrid ships, once considered niche solutions, have become the economically rational default for much of the global shipping fleet thanks to the rapid shift in battery economics, writes Michael Barnard.
Read moreDetailsHydrogen has often been hailed as a fuel of the future, promising a clean and versatile energy source capable of decarbonizing multiple sectors. Our guest author Michael Barnard takes a closer look at the technical, economic, and infrastructure challenges associated with hydrogen, finding that these claims may be overstated.
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