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Winning the ‘Climate War’ Means Shifting Lifestyles As Well As Industries

October 14, 2016
Reading time: 2 minutes

Boston Public Library/Flickr

Boston Public Library/Flickr

Boston Public Library/Flickr
Boston Public Library/Flickr

We’ve been hearing for years that solving climate change will call for a mobilization on the scale of the Second World War.

Or that decarbonizing energy by mid-century will mean reducing fossil demand at the same pace it increased in the post-war period. (h/t to The Energy Mix subscriber Ralph Torrie for that line of thought)

Get the latest climate news and analysis, direct to your inbox.

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View our latest digests

Now, the Bulletin of the Atomic Scientists is out with an analysis that looks at the mix of new technology and widespread public commitment that was essential to the last war effort, and might be just as important to this one.

“Replacing fossil fuels with low-carbon energy sources should be a no-brainer. (Although one political party appears to have lost its collective mind when it comes to global warming.)” writes Contributing Editor Dawn Stover. “But if climate change is a war, Americans should fight it with everything we’ve got. World War II wasn’t won with technology alone; it also required sacrifices and hard work by millions of people. The same will be needed to win World War III.”

Stover looks back on the public messaging of the 1940s, quoting posters that urged civilians to carpool, save energy, conserve materials, pay closer attention to their food consumption, and fund the war effort. “Hitler rides in the empty seat…double up!” read one carpooling poster. “Use it up, wear it out, make it do!” urged another, part of a campaign in which “citizens were asked to collect scrap rubber and metal for the war effort. Textiles and shoes were rationed. There was a new simplicity in clothing, and nylon was used for parachutes rather than stockings.”

That doesn’t mean personal actions and choices will be enough to win the “climate war”, she writes. “The vast majority of U.S. energy consumption is not by individuals in their homes and cars, but rather by the commercial, industrial, agricultural, and government (particularly military) sectors. The idea that ‘big factories’ are the solution to climate change seems patently absurd, unless by this we mean that big factories are where radical transformations—not just solar panels—must be made.”

But by the same token, “we’re kidding ourselves if we think it won’t require sacrifices, including some as difficult as those made by the Native Americans, farmers, and ranchers who had to give up their homes to make way for the Hanford Site and other Manhattan Project facilities. And we’re underestimating the climate threat if we think it can be fixed without addressing sensitive issues such as meat eating, air travel, and continued population growth.”







in Media, Messaging, & Public Opinion, Society & Culture

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A Stirring Call to Apathy

by Mitchell Beer
September 6, 2026

…

Follow Us

Winning the ‘Climate War’ Means Shifting Lifestyles As Well As Industries

October 14, 2016
Reading time: 2 minutes

Boston Public Library/Flickr

Boston Public Library/Flickr

Boston Public Library/Flickr
Boston Public Library/Flickr

We’ve been hearing for years that solving climate change will call for a mobilization on the scale of the Second World War.

Or that decarbonizing energy by mid-century will mean reducing fossil demand at the same pace it increased in the post-war period. (h/t to The Energy Mix subscriber Ralph Torrie for that line of thought)

Get the latest climate news and analysis, direct to your inbox.

Subscribe Today

View our latest digests

Now, the Bulletin of the Atomic Scientists is out with an analysis that looks at the mix of new technology and widespread public commitment that was essential to the last war effort, and might be just as important to this one.

“Replacing fossil fuels with low-carbon energy sources should be a no-brainer. (Although one political party appears to have lost its collective mind when it comes to global warming.)” writes Contributing Editor Dawn Stover. “But if climate change is a war, Americans should fight it with everything we’ve got. World War II wasn’t won with technology alone; it also required sacrifices and hard work by millions of people. The same will be needed to win World War III.”

Stover looks back on the public messaging of the 1940s, quoting posters that urged civilians to carpool, save energy, conserve materials, pay closer attention to their food consumption, and fund the war effort. “Hitler rides in the empty seat…double up!” read one carpooling poster. “Use it up, wear it out, make it do!” urged another, part of a campaign in which “citizens were asked to collect scrap rubber and metal for the war effort. Textiles and shoes were rationed. There was a new simplicity in clothing, and nylon was used for parachutes rather than stockings.”

That doesn’t mean personal actions and choices will be enough to win the “climate war”, she writes. “The vast majority of U.S. energy consumption is not by individuals in their homes and cars, but rather by the commercial, industrial, agricultural, and government (particularly military) sectors. The idea that ‘big factories’ are the solution to climate change seems patently absurd, unless by this we mean that big factories are where radical transformations—not just solar panels—must be made.”

But by the same token, “we’re kidding ourselves if we think it won’t require sacrifices, including some as difficult as those made by the Native Americans, farmers, and ranchers who had to give up their homes to make way for the Hanford Site and other Manhattan Project facilities. And we’re underestimating the climate threat if we think it can be fixed without addressing sensitive issues such as meat eating, air travel, and continued population growth.”







in Media, Messaging, & Public Opinion, Society & Culture

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

Trending Stories

Alberta Premier Danielle Smith and Minister of Technology and Innovation Nate Glubish introduced, at a news conference in Edmonton on December 4, 2024, the province’s new data strategy. (photography by Chris Schwarz/Government of Alberta)

Smith Tells Albertans to ‘Lock In’ Power Prices Before Meta Data Centre Joins Grid

September 1, 2026
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Canada Investment Summit: Browse the Dealbook

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250 Elite Investors, 167 Pitches: Some Clean Economy Projects Make the Cut as Canada Investment Summit Convenes in Toronto

September 11, 2026
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A Stirring Call to Apathy

by Mitchell Beer
September 6, 2026

…

Follow Us

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