The concept of carbon removal from the air is a provocative theme at VERGE 2015. The Center for Carbon Removal, a non-profit business incubator, along with several scientists and entrepreneurs in the field discussed its consumer potential. On the commercial side of carbon capture, companies like Coca-Cola and Audi are studying its uses in terms of profit. Noah Deich, founder of the Center for Carbon Removal gave his list of product innovations that are in the works. LiquidLight is producing beverage bottles made from capture carbon for Coca-Cola. Newlight Technologies has captured carbon and recycled it into resin, calling it Air Carbon, which Dell Computers currently uses for packaging computers.