In a recent paper by Koichiro Ito, published in the journal Economic Policy, an old energy incentive program from California was shown to offer benefits for energy reduction programs today. In the original program, citizens who reduced their electrical bill by 20% compared to the previous year would receive an additional 20% off their bill. Grist summarizes the research paper: “If you offer people money to inconvenience themselves on behalf of the environment, Ito writes, it’s the poor people who are really going to take you seriously.”
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