Burlington, Vermont-based ice cream maker Ben & Jerry’s has renamed and reissued one of its dairy-free flavours to help push the UK government for climate action.
“Save Our Swirled Now! is a new look for the company’s formerly-named Coconutterly Caramel’d flavour, and a portion of the proceeds from each tub will go to The Climate Coalition,” The Sun reports. “The newly-named product is a coconut flavoured non-dairy ice cream with chocolate chunks and a cookie swirl, and it will be available from most major retailers from October 1.”
Ben & Jerry’s worked with the Coalition to re-release the flavour “to urge the UK government to tackle climate change by putting green solutions at the centre of their economic recovery plans,” the British tabloid explains. They’re calling on legislators to boost UK jobs by unleashing a “clean energy revolution”, protect, restore, and expand green spaces, and increase support for the most vulnerable.
The announcement comes with a declaration that the two partners are urging supporters to sign.
This isn’t the first time Ben & Jerry’s has branded its products to match up with contemporary social issues, The Sun notes. Past greatest hits have included One Sweet World to support the Poor People’s Campaign in 2017, Home Sweet Honeycomb to promote safe refugee resettlement, and I Dough, I Dough, which celebrated the U.S. Supreme Court’s 2015 decision in favour of marriage equality.
