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Audi Trolls Tesla with ‘Musk-Have’ EV Ad

June 22, 2017
Reading time: 1 minute

BANDT/India Times

BANDT/India Times

 

What’s that hot new electric car on every progressive hedonist’s wish list? Nope, not that one. The real ‘Musk-have’ electric vehicle, according to a German billboard campaign trolling the sector’s reputational leader, is an Audi.

The German car company, which like most other automotive leaders has its own ambitions in the electric car sector, is using the provocative tagline on a campaign in Berlin to tease its forthcoming e-tron Sportback concept car, reports the India Times.

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The actual vehicle “is likely to make it to production in two years’ time,” the Times notes. That’s another way that Audi’s Musk-have vehicle mimics the original Tesla, then. Flamboyant Tesla CEO Elon Musk habitually precedes every actual new model release with months, even years, of warm-up ‘reveals’.



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