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BREAKING: Electric Cars Will Hit Price Parity Next Year, UBS Predicts

Electric cars will reach price parity with standard internal combustion models next year, the Swiss bank UBS predicted last week, based on a driver’s total cost for buying, owning, and operating a vehicle.

The report from the investment bank’s Evidence Labwill send shockwaves through the automobile industry,” The Telegraph anticipates. “If the prediction comes to pass, traditional car industry giants could face ruin,” with Europe likely the first market to hit the parity point.

Price parity “will create an inflexion point for demand,” UBS analysts concluded, making EVs the “most disruptive car category since the Model T Ford”. The research finding prompted the bank to boost its projection for EV sales in 2025 by 50%, to 14.2 million—14% of the global market.

EVs matching the cost of conventionally-fueled cars sooner than expected will send a seismic shock throughout the sector, from manufacturers right down through their supply chains,” The Telegraph notes. “We are not going to see the death of diesel or petrol anytime soon,” said IHS Market Principal Automotive Analyst Ian Fletcher. “But manufacturers are weighing up the investment cost of traditional engines against electric, as well as the levies they face over the emissions of their fleets.”

The UBS team reached its stunning conclusion by pulling apart a GM Chevy Bolt, considered the world’s first mass-market EV thanks to its range of more than 200 miles on a single charge. The 2017 model, priced at US$37,000, “was taken apart piece by piece and the parts analyzed,” The Telegraph reports. “UBS said the Bolt’s electric drive was $4,600 cheaper to produce than thought, ‘with much cost reduction potential left.’”

On that basis, UBS conclude that GM “loses $7,400 in earnings before interest and tax on every Bolt sold today,” but “mainly due to a lack of scale.”

The researchers also projected that Tesla’s hotly-anticipated Model 3, projected to lose the company $2,800 per vehicle, will actually break even at its average selling price of $41,000.

While drivers will hit the break-even point between gas and electric vehicle costs next year, UBS doesn’t expect manufacturers to reach that threshold until 2023. That’s when their margin on EV sales will hit 5%, the same profit they take away from conventional vehicles.

UBS is also predicting massive disruption in the aftermarket for replacement parts, due to reduced wear and tear in electric drivetrains. “Our detailed analysis of moving and wearing parts has shown that the highly lucrative spare parts business should shrink by about 60% in the endgame of a 100% EV world, which is decades away,” the analysts wrote.

3 Comments (Open | Close)

3 Comments To "BREAKING: Electric Cars Will Hit Price Parity Next Year, UBS Predicts"

#1 Comment By Jerome Howard On May 26, 2017 @ 4:25 AM

The time is right to steadily replace the petrol internal combustion engines,i do not know why it has not been sooner perhaps lack of political will protecting profits from oil fields and the general suppression of new technology.

I am doing my BSc in environmental science and believe this is the way forward as long as battery technology keeps up with the new cars one hopes.

#2 Comment By Judson young On October 30, 2017 @ 8:15 AM

Thank you for sharing such type of informative post about the increasing popularity of electric cars. With the increase in the number of conventional cars, the air pollution rate is also increasing, which is not only a threat to us but also to our next generations. Hence, these cars should be replaced with electric cars. As they don’t consumes hydrocarbons they don’t emits pollutants and other green house gases, and are suitable for our environment. If the price of electric cars decreases to such a limit, where general public can afford one, then no doubt it will replace the petrol consuming cars with in very short time period. Thank you again.

#3 Comment By Tarah brown On November 25, 2017 @ 5:48 AM

It is becoming impossible for us to breath fresh oxygen due to extremely polluted air and it is increasing day by day. These vehicles should be phased out immediately as they have much more demerits than that of merits. So, the EV manufacturers should make it sure that the price of the EVs is affordable for the general public. Governments should take some initiatives in order to replace these conventional cars with the Eco-friendly EVs. There are several car manufacturers like BMW, Mercedes are also trying for the mass production of the electric vehicles.