Embedding sustainable practices in business supply chains may be a more effective way to reduce carbon pollution and other environmental impacts than trying to balance those impacts through carbon offsets.
That’s the conclusion of a growing number of businesses that are practicing “insetting” rather than offsetting, according to The Guardian.
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“Insetting is a way to help companies regenerate the ecosystem they depend upon,” said Tristan Lecomte, co-founder and president of Paris-based Pur Projet, “to make the offsetting strategy more legitimate, more linked with the business.” Smedley notes that insetting “could extend to commuting or home insulation for employees, joint investment in energy efficiency projects with suppliers, or joint recycling schemes between companies within a neighbourhood or office complex.”
