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Homeowner Loan Program Could Sustain SolarCity’s ‘Gaudy Market Share’

October 10, 2014
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After taking a lead position in the home solar finance and installation market in the U.S., SolarCity is branching out into solar loans, Greentech reports.

The company already has 7,000 employees and market capitalization of $5.3 billion. “But in order to maintain its gaudy 30% market share and meet its goal of a million solar rooftops, SolarCity has to keep dialling in in every facet of its now vertically integrated business,” Wesoff writes. So “it’s not a surprise that SolarCity is also offering a solar loan product with a SolarCity spin.”

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