Solar can help build a social movement against climate change, says Rosana Francescato, Communications Director for Sunible.com. “The conventional wisdom is that it’s all about cost. Consumers, most solar salespeople would tell you, are simply interested in saving money on their power bills. But increasingly, cost is not the only factor, as consumers in the U.S. and elsewhere choose solar power for environmental reasons,” she writes. “In a recent New York Times opinion piece, Robert Jay Lifton posits that Americans are embarking on a ‘climate swerve,’ a ‘major historical change in consciousness’ on the issue.” With solar costs plummeting, she says the average consumer can help fight climate change “with clean, free power that doesn’t require giving up any modern conveniences.”
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